Once clear about your goal, you set out to reach it. Very often, the process involves very many surprises and hurdles, inherent and induced. Posed, that is, on purpose by your competitors and, occasionally, your have own team members. It is a kind of game in which you to think ahead of them, anticipate their moves and tackle the situation. And this is a continuous process, extending beyond the goal. That is to say, getting there is just half the job; you have to be able to stay on. The process is strategy.....